Karachi : Chery Master Pakistan has officially launched the Tiggo 9 Plug-in Hybrid (PHEV) in Pakistan, introducing what it describes as the country’s first premium E-SUV. The flagship model was unveiled on February 13, 2026, marking a significant development in Pakistan’s evolving automotive sector. Priced at Rs13,694,000, the Tiggo 9 enters the market with a booking amount of Rs3,000,000, with test drives now available nationwide through authorized dealerships.
The launch represents Chery’s strategic expansion into Pakistan under the banner of “HELLO CHERY,” a campaign reflecting the brand’s structured entry approach. Unlike conventional market entries, Chery established its aftersales infrastructure and service network before introducing its vehicles, prioritizing long-term customer assurance and operational readiness. The brand operates in more than 120 countries and has remained China’s leading automotive exporter for 23 consecutive years. In Pakistan, Chery vehicles are introduced through Master Auto Engineering, a subsidiary of the Master Group, which has maintained a manufacturing presence in the country for over six decades.
Chery Tiggo 9 PHEV Launched in Pakistan at Rs13.69m
The Tiggo 9 Plug-in Hybrid is positioned as the flagship of Chery’s plug-in hybrid portfolio in Pakistan. The vehicle follows the earlier introduction of the Tiggo 8, described as Pakistan’s first 7-seat plug-in hybrid D-SUV. With the Tiggo 9, the company aims to establish a new premium E-SUV segment rather than compete within an existing category.
Powered by Chery’s Super Hybrid technology, the Tiggo 9 offers a claimed pure electric range of up to 170 kilometers and a combined driving range of up to 1,400 kilometers, integrating electric and fuel performance. The system delivers a combined output of 610 horsepower and 920 Nm of torque, supported by advanced All-Wheel Drive and Cloud Chassis suspension. The drivetrain is designed to ensure smooth power delivery and enhanced ride stability, targeting performance alongside efficiency.
Inside the cabin, the Tiggo 9 emphasizes comfort and technology integration. According to company specifications, approximately 78.9 percent of interior surfaces are soft-wrapped, complemented by door-mounted seat controls and massage functionality in the front seats. Both front and second-row seats include heating and ventilation features. The infotainment system features a 15.6-inch central display, paired with a 10.25-inch digital instrument cluster, while a 14-speaker Sony sound system supports an immersive in-cabin experience. The vehicle also includes 6.6 kW Vehicle-to-Load (V2L) capability, enabling external power supply functionality.
In terms of safety, the Tiggo 9 includes 10 airbags and Level 2 Plus Advanced Driver Assistance Systems (ADAS), featuring more than 27 driver-assistance technologies such as adaptive cruise control, lane-keeping assistance, and automatic parking. The vehicle also meets Euro 6B emission standards, aligning with international compliance benchmarks.
Speaking at the launch ceremony, Chery Master Pakistan CEO Samir Malik described the Tiggo 9 as the brand’s global flagship SUV and highlighted its positioning as a new benchmark in the Pakistani automotive market. He stated that the model combines luxury, safety, performance, and efficiency in a single package, aimed at redefining expectations within the premium SUV category.
Industry analysts view the introduction of plug-in hybrid vehicles (PHEVs) as part of Pakistan’s gradual shift toward electrification and alternative energy mobility solutions. While fully electric vehicle adoption remains limited due to charging infrastructure challenges, plug-in hybrids offer a transitional solution by combining electric mobility with conventional fuel systems. The Tiggo 9’s extended combined range may appeal to consumers seeking efficiency without range anxiety.
The pricing places the Tiggo 9 within Pakistan’s premium SUV bracket, where buyers typically evaluate vehicles based on safety technology, fuel efficiency, performance capability, and brand reliability. The inclusion of advanced driver-assistance features and high-output hybrid performance positions the vehicle among high-end offerings currently available in the market.
Customers can place bookings through Chery Pakistan’s official website or through authorized dealership networks across major cities. Deliveries are expected to begin following the booking cycle, subject to allocation and demand.
The launch of the Tiggo 9 Plug-in Hybrid signals increasing competition within Pakistan’s premium SUV and hybrid vehicle segment. As global automotive trends shift toward electrification, Pakistani consumers are gradually being introduced to higher-specification hybrid and electric options. Whether the Tiggo 9 successfully establishes a new E-SUV category will depend on market response, infrastructure readiness, and long-term aftersales performance.
The Tiggo 9’s entry reflects broader developments within Pakistan’s automotive landscape, where hybrid technology, digital connectivity, and advanced safety systems are becoming central to consumer demand. With its official pricing now announced, the vehicle enters the market as one of the most technologically advanced plug-in hybrid SUVs currently available in the country.
This content is based on information provided by Chery Master Pakistan and reflects product specifications and pricing announced at launch.